Sometimes my role in projects at W+K was small, but small things matter. For this AICF campaign my role was simple, figure out a way to upscale Joe Pytka’s beautiful NYC footage shot years ago. We needed to finish these films in 4k but the footage only existed in NTSC. Sounds like a task for AI.

That’s right…I used AI for AICF. Using AI we were able to upscale the resolution of the footage by an astonishing 500%. Pytka must have liked the results because he didn’t shout or throw anything, as far as I know.